Brinsea Goes Greener: Moving to QR Code Instructions
At Brinsea, we are always looking for ways to improve our products—not just for performance and reliability, but also for sustainability. As part of our ongoing commitment to reducing environmental impact, we are introducing a new, smarter way for customers to access product instructions.
Instead of including printed manuals in every box, we are transitioning to QR code-based instructions. With a quick scan, customers can instantly access the latest version of their product guide online. This simple change significantly reduces paper usage, helping us cut down on waste and conserve resources. Increasingly, this approach is being adopted across many industries, with more companies moving away from printed manuals as digital access becomes the norm.
Why the Change Matters
Printed manuals require paper, ink, and transportation—all of which contribute to environmental impact. By moving to digital instructions:
– We reduce paper consumption across thousands of units
– We minimise printing and shipping emissions
– We ensure customers always have access to the most up-to-date information
It’s a small change that makes a meaningful difference.
Accessibility for Everyone
We understand that not everyone uses a smartphone or prefers digital access. That’s why all instructions will continue to be freely available on our website. Customers can easily download and print them if needed—ensuring no one is left without support.
Starting with Maxi 48 Models
This initiative has already been introduced with our Maxi 48 models, marking the first step in our transition. As new products are released, and existing models are updated, we will continue rolling out QR-based instructions across our range.
Looking Ahead
This move reflects our broader goal: to combine innovation with responsibility. By embracing digital solutions, we can enhance customer experience while doing our part for the environment—while aligning with a wider industry shift toward more sustainable, paperless practices.
